Keeping Up, on Camera, Is No Longer Just for the Kardashians

Posted from: https://www.garyvaynerchuk.com/keeping-camera-no-longer-just-kardashians/

I want to share an extremely good piece of content with regard to marketing and business ownership that I discovered on the net:

The post Keeping Up, on Camera, Is No Longer Just for the Kardashians appeared first on GaryVaynerchuk.com.

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ClickBank Vendor Training: Continuity Programs (Part 5 of 5)

Posted from: http://youtu.be/pUyyvYg8mA8

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[youtube https://www.youtube.com/watch?v=pUyyvYg8mA8&w=640&h=360]

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10 Offline Marketing Tips to Boost Your Online Brand

Posted from: https://www.ducttapemarketing.com/offline-marketing-tips/

I want to share a great article about marketing and business that I ran across on the web:

10 Offline Marketing Tips to Boost Your Online Brand written by Guest Post read more at Duct Tape Marketing

Just because the world wide web has become a place where brands get a chance at massive growth doesn’t mean offline strategies no longer work.

In fact, learning how to effectively market your business to regular passersby or people not hooked to their mobile devices helps you maximize your efforts. There are still customers who are not well-versed when it comes to using the internet.

With that, you’ll be able to attract more customers and achieve a higher ROI.

If you’re here today because you’re seriously looking to boosting your reach, we’ll show you 10 best offline marketing techniques you can incorporate into your current campaign. Explore them below.

1. Magazine Articles

Why not write and submit a magazine article and mention your website as an additional resource? A magazine article caters to avid readers who aren’t used to blog posts.

Magazines also give you a competitive edge since they’re visually engaging and target a specific population. Make sure to provide actionable insights that meet your target readers’ needs. Hook them right from a start using a compelling story they can easily relate to.

2. Business Cards

It’s easy to forget a website you randomly visited for the first time. Whether or not people came across your website, business cards give prospects a reason to engage with your brand multiple times.

Printed information on a business card is permanent. Individuals can quickly enter your domain name or contact information into their mobile devices when they need your services. Create a great first impression by choosing a business card design that reflects your business.

3. Creative Stickers

If you’ve been following guerrilla marketing techniques, you’d understand what I mean by creative stickers. These stickers showcase your brand in a funny yet clever way. They also incorporate the element of storytelling.

A perfect example of guerrilla marketing using stickers is Axe Body Spray’s customized sticker:

10 Offline Marketing Tips to Boost Your Online Brand Photo credit: Unsplash/Tru Katsande Just because the world wide web has become a place where brands get a chance at massive growth doesn’t mean offline strategies no longer work. In fact, learning how to effectively market your business to regular passersby or people not hooked to their mobile devices helps you maximize your efforts. There are still customers who are not well-versed when it comes to using the internet. With that, you’ll be able to attract more customers and achieve a higher ROI. If you’re here today because you’re seriously looking to boosting your reach, we’ll show you 10 best offline marketing techniques you can incorporate into your current campaign. Explore them below. 1. Magazine articles Why not write and submit a magazine article and mention your website as an additional resource? A magazine article caters to avid readers who aren’t used to blog posts. Magazines also give you a competitive edge since they’re visually engaging and target a specific population. Make sure to provide actionable insights that meet your target readers’ needs. Hook them right from a start using a compelling story they can easily relate to. 2. Business cards It’s easy to forget a website you randomly visited for the first time. Whether or not people came across your website, business cards give prospects a reason to engage with your brand multiple times. Printed information on a business card is permanent. Individuals can quickly enter your domain name or contact information into their mobile devices when they need your services. Create a great first impression by choosing a business card design that reflects your business. 3. Creative stickers If you’ve been following guerrilla marketing techniques, you’d understand what I mean by creative stickers. These stickers showcase your brand in a funny yet clever way. They also incorporate the element of storytelling. A perfect example of guerrilla marketing using stickers is Axe Body Spray’s customized sticker: Photo credit: WordStream As the picture shows, Axe placed their sticker near the exit man sign. This shows Axe’s unique brand proposition of male Axe users being attractive to women. 4. Radio advertising If you want to promote your social media profiles but haven’t started building your business site yet, consider advertising on radio. Remember to choose a station that targets your demographic. When you craft your radio copy, Business Town suggests that you make it catchy and straight to the point. Mention how you can serve your audience through your product or service. Depending on your goal, clearly outline the next steps or your call-to-action – which is, of course, an invitation to follow you on social media. 5. Conduct workshops Among the things that learners value are educational workshops. Whether you’re in the arts and crafts niche or serve B2B clients, teach your audience something new. It should be a skill or knowledge that they can apply in their day-to-day lives. Give lots of free and exclusive advice. Make your workshop interactive and engaging that your prospects will want to get more one-on-one support from you. Create a special offer that’s only accessible for participants in your workshop. 6. Sponsor an event More and more business owners are realizing the benefits of a sponsorship. When you sponsor an event, you are raising brand awareness and building your authority. Attendees or participants, especially media men, will spread the word about your brand. Also, even sponsorships help build new partnerships between brands. The picture below shows TechCrunch Disrupt event which was sponsored by New Relic. Photo credit: The Bizzabo Blog New Relic incorporated a Hackathon activity where people were asked to build an app in a short amount of time. They gave the winners prizes which included a MacBook Pro. 7. Branded merchandise T-shirts, pens, sticky notes, and lanyards with your logo on them are a form of branded merchandise. Creating and giving away these items helps spread your name like wildfire. These promotional materials speed up your marketing. Also, you’re able to garner loyal customers in the process. Don’t forget to print your social media and website on your branded merchandise. To add some excitement, you can print promotional codes that unlock discounts. 8. Cold calls Because of today’s faceless interaction, customers greatly appreciate brands that can offer a “personal touch.” Cold calls allow you to do that. Forget all your doubts and apprehensions about cold calling, because you might just gather a couple of potential customers who are ready to convert any time. To ensure that this endeavor becomes successful, carefully plan out your objective, message, and timing. It takes a little practice and confidence to get it done right. 9. Billboard advertising Are your online ads not getting any real results? If so, consider billboard advertising your holy grail. Imagine your audiences seeing your billboard ads every day on their way to work. Even though they’re quite expensive, repetitive exposure to these ads effectively position you on top of your customers’ minds. Some online brands use mobile billboards in order to get to their target geographical locations and local events when they need to. 10. Trade shows Get together with other brands in the same industry at trade shows. Brands that come together to display their offerings naturally attract new sales leads. Attract potential customers to your booth by using banner stands and giveaways. Trade shows can be quite costly so make sure you thoroughly plan out your marketing strategy. It would help to think about how you will collect people’s email addresses and your main purpose of attending a trade show. Conclusion As an online business owner, you can find a ton of opportunities in offline marketing to maximize your internet growth. After all, nothing can replace personal interaction and the experience of physically interacting with a product. Bring out the best results in every offline marketing by being clear about your goals. Remember your value proposition. This will help you craft a message that’ll capture their attention and compel them to do business with you. Author Bio: Kevin Ocasio is a digital entrepreneur who runs the blog KevinOcasio.com. A retired Marine, he devotes his time helping newbie bloggers and business owners succeed online.

As the picture shows, Axe placed their sticker near the exit man sign. This shows Axe’s unique brand proposition of male Axe users being attractive to women.

4. Radio Advertising

If you want to promote your social media profiles but haven’t started building your business site yet, consider advertising on radio. Remember to choose a station that targets your demographic.

When you craft your radio copy, Business Town suggests that you make it catchy and straight to the point. Mention how you can serve your audience through your product or service.

Depending on your goal, clearly outline the next steps or your call-to-action – which is, of course, an invitation to follow you on social media.

5. Conduct workshops

Among the things that learners value are educational workshops. Whether you’re in the arts and crafts niche or serve B2B clients, teach your audience something new. It should be a skill or knowledge that they can apply in their day-to-day lives.

Give lots of free and exclusive advice. Make your workshop interactive and engaging that your prospects will want to get more one-on-one support from you. Create a special offer that’s only accessible for participants in your workshop.

6. Sponsor an Event

More and more business owners are realizing the benefits of a sponsorship. When you sponsor an event, you are raising brand awareness and building your authority. Attendees or participants, especially media men, will spread the word about your brand.

Also, even sponsorships help build new partnerships between brands. The picture below shows TechCrunch Disrupt event which was sponsored by New Relic.

10 Offline Marketing Tips to Boost Your Online Brand Photo credit: Unsplash/Tru Katsande Just because the world wide web has become a place where brands get a chance at massive growth doesn’t mean offline strategies no longer work. In fact, learning how to effectively market your business to regular passersby or people not hooked to their mobile devices helps you maximize your efforts. There are still customers who are not well-versed when it comes to using the internet. With that, you’ll be able to attract more customers and achieve a higher ROI. If you’re here today because you’re seriously looking to boosting your reach, we’ll show you 10 best offline marketing techniques you can incorporate into your current campaign. Explore them below. 1. Magazine articles Why not write and submit a magazine article and mention your website as an additional resource? A magazine article caters to avid readers who aren’t used to blog posts. Magazines also give you a competitive edge since they’re visually engaging and target a specific population. Make sure to provide actionable insights that meet your target readers’ needs. Hook them right from a start using a compelling story they can easily relate to. 2. Business cards It’s easy to forget a website you randomly visited for the first time. Whether or not people came across your website, business cards give prospects a reason to engage with your brand multiple times. Printed information on a business card is permanent. Individuals can quickly enter your domain name or contact information into their mobile devices when they need your services. Create a great first impression by choosing a business card design that reflects your business. 3. Creative stickers If you’ve been following guerrilla marketing techniques, you’d understand what I mean by creative stickers. These stickers showcase your brand in a funny yet clever way. They also incorporate the element of storytelling. A perfect example of guerrilla marketing using stickers is Axe Body Spray’s customized sticker: Photo credit: WordStream As the picture shows, Axe placed their sticker near the exit man sign. This shows Axe’s unique brand proposition of male Axe users being attractive to women. 4. Radio advertising If you want to promote your social media profiles but haven’t started building your business site yet, consider advertising on radio. Remember to choose a station that targets your demographic. When you craft your radio copy, Business Town suggests that you make it catchy and straight to the point. Mention how you can serve your audience through your product or service. Depending on your goal, clearly outline the next steps or your call-to-action – which is, of course, an invitation to follow you on social media. 5. Conduct workshops Among the things that learners value are educational workshops. Whether you’re in the arts and crafts niche or serve B2B clients, teach your audience something new. It should be a skill or knowledge that they can apply in their day-to-day lives. Give lots of free and exclusive advice. Make your workshop interactive and engaging that your prospects will want to get more one-on-one support from you. Create a special offer that’s only accessible for participants in your workshop. 6. Sponsor an event More and more business owners are realizing the benefits of a sponsorship. When you sponsor an event, you are raising brand awareness and building your authority. Attendees or participants, especially media men, will spread the word about your brand. Also, even sponsorships help build new partnerships between brands. The picture below shows TechCrunch Disrupt event which was sponsored by New Relic. Photo credit: The Bizzabo Blog New Relic incorporated a Hackathon activity where people were asked to build an app in a short amount of time. They gave the winners prizes which included a MacBook Pro. 7. Branded merchandise T-shirts, pens, sticky notes, and lanyards with your logo on them are a form of branded merchandise. Creating and giving away these items helps spread your name like wildfire. These promotional materials speed up your marketing. Also, you’re able to garner loyal customers in the process. Don’t forget to print your social media and website on your branded merchandise. To add some excitement, you can print promotional codes that unlock discounts. 8. Cold calls Because of today’s faceless interaction, customers greatly appreciate brands that can offer a “personal touch.” Cold calls allow you to do that. Forget all your doubts and apprehensions about cold calling, because you might just gather a couple of potential customers who are ready to convert any time. To ensure that this endeavor becomes successful, carefully plan out your objective, message, and timing. It takes a little practice and confidence to get it done right. 9. Billboard advertising Are your online ads not getting any real results? If so, consider billboard advertising your holy grail. Imagine your audiences seeing your billboard ads every day on their way to work. Even though they’re quite expensive, repetitive exposure to these ads effectively position you on top of your customers’ minds. Some online brands use mobile billboards in order to get to their target geographical locations and local events when they need to. 10. Trade shows Get together with other brands in the same industry at trade shows. Brands that come together to display their offerings naturally attract new sales leads. Attract potential customers to your booth by using banner stands and giveaways. Trade shows can be quite costly so make sure you thoroughly plan out your marketing strategy. It would help to think about how you will collect people’s email addresses and your main purpose of attending a trade show. Conclusion As an online business owner, you can find a ton of opportunities in offline marketing to maximize your internet growth. After all, nothing can replace personal interaction and the experience of physically interacting with a product. Bring out the best results in every offline marketing by being clear about your goals. Remember your value proposition. This will help you craft a message that’ll capture their attention and compel them to do business with you. Author Bio: Kevin Ocasio is a digital entrepreneur who runs the blog KevinOcasio.com. A retired Marine, he devotes his time helping newbie bloggers and business owners succeed online.

New Relic incorporated a Hackathon activity where people were asked to build an app in a short amount of time. They gave the winners prizes which included a MacBook Pro.

7. Branded Merchandise

T-shirts, pens, sticky notes, and lanyards with your logo on them are a form of branded merchandise. Creating and giving away these items helps spread your name like wildfire.

These promotional materials speed up your marketing. Also, you’re able to garner loyal customers in the process. Don’t forget to print your social media and website on your branded merchandise. To add some excitement, you can print promotional codes that unlock discounts.

8. Cold Calls

Because of today’s faceless interaction, customers greatly appreciate brands that can offer a “personal touch.” Cold calls allow you to do that. Forget all your doubts and apprehensions about cold calling, because you might just gather a couple of potential customers who are ready to convert any time.

To ensure that this endeavor becomes successful, carefully plan out your objective, message, and timing. It takes a little practice and confidence to get it done right.

9. Billboard Advertising

Are your online ads not getting any real results? If so, consider billboard advertising your holy grail. Imagine your audiences seeing your billboard ads every day on their way to work.

Even though they’re quite expensive, repetitive exposure to these ads effectively position you on top of your customers’ minds. Some online brands use mobile billboards in order to get to their target geographical locations and local events when they need to.

10. Trade Shows

Get together with other brands in the same industry at trade shows. Brands that come together to display their offerings naturally attract new sales leads. Attract potential customers to your booth by using banner stands and giveaways.

Trade shows can be quite costly so make sure you thoroughly plan out your marketing strategy. It would help to think about how you will collect people’s email addresses and your main purpose of attending a trade show.

Conclusion

As an online business owner, you can find a ton of opportunities in offline marketing to maximize your internet growth. After all, nothing can replace personal interaction and the experience of physically interacting with a product.

Bring out the best results in every offline marketing by being clear about your goals. Remember your value proposition. This will help you craft a message that’ll capture their attention and compel them to do business with you.


About the Author:

Kevin OcasioKevin Ocasio is a digital entrepreneur who runs the blog KevinOcasio.com. A retired Marine, he devotes his time helping newbie bloggers and business owners succeed online.

We hope that you thought it was as helpful as I found it to be

Continue Reading →

How to Wreck Your Future – Michael Hyatt Podcast S05E03

Posted from: http://youtu.be/pLBVCzqGZ7s

Here is an amazing piece of information on the subject of marketing and entrepreneurship that I came across on-line:

[youtube https://www.youtube.com/watch?v=pLBVCzqGZ7s&w=640&h=360]

I hope that you found it was as insightful as I did

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After moment of silence, politicians sing French national anthem to honor attack victims | Mashable

Posted from: http://youtu.be/IXjzxvfjyQg

Here is a great article with regard to marketing and business that I came across on the web:

[youtube https://www.youtube.com/watch?v=IXjzxvfjyQg&w=640&h=360]

I hope you thought it was as useful as I did

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#AskDM – What is the best time during the day to send your followup email autoresponders?

Posted from: http://youtu.be/Ogwvq6uMpFA

I want to share an incredible item relating to marketing and business growth that I discovered on-line:

[youtube https://www.youtube.com/watch?v=Ogwvq6uMpFA&w=640&h=360]

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5 Tips to Get More Accurate Data and Improve Your Lead Generation

Posted from: https://www.ducttapemarketing.com/accurate-data-improve-lead-generation/

I want to share an excellent item with regard to marketing and business that I found on-line:

5 Tips to Get More Accurate Data and Improve Your Lead Generation written by Guest Post read more at Duct Tape Marketing

If you can measure it, you can improve itPeter Drucker

Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. When you know which campaign performs well, you can improve your lead generation tactics and get more qualified leads.

In this post, I will show you five tips you can use to get more accurate data and improve your lead generation.

Tip 1:  Create UTM tags for referrals       

As a marketer, it is important to measure the success of your campaigns.  One tool you can use for this is the UTM tags.

UTM (Urchin Traffic Monitors) are coded short text snippets added to the end of URLs. It helps you to track the success of your campaign such as:

  • Social media channels traffic to your website
  • Guest posting referral traffic
  • Clicks on the content on your blog, etc.

You can also use it to track the incoming traffic to a web page.

Below is a sample UTM code from a Hubspot article:

How to create a UTM tag

You can create a UTM tag using Google’s free URL Builder as shown below:

 

The form is easy to fill.  You can start by:

  1. Pasting your campaign landing page URL inside the “website URL” box.
  2. Type in your “campaign source” e.g. Blogs, Newsletters, Google, Twitter, etc.
  3. Type in the “campaign medium” i.e. the content or image you want to use. This can be an email, a banner, etc.
  4. Type in your “campaign name”. This can be your product or service name, promo code or slogan.
  5. Type in your “campaign term”. This is where you can type in your paid keywords
  6. Type in “campaign content”. You can use this feature for A/B testing and content targeted ads. This feature is optional.

 

Once you finished filling in the information above, submit it. Google will generate a campaign URL for you that you can use to track your website visitors.

Tip 2: Create UTM tags for paid traffic

As a marketer, you may want to track the traffic coming from your ads. This will give you the data you need to evaluate if the campaign is profitable or not.

You can do this by creating UTM tags for paid traffic, such as Google AdWords, Facebook ads, YouTube, Bing ad, LinkedIn Ad etc.

There are two tools you can use to achieve this task.  They are Google analytics and UTM tags.

For example, if you created an ad on Facebook and wanted to track incoming traffic i.e. where your visitors are coming from, you will need to add a UTM tag to your destination URL.  This will enable Google Analytics to collect data for you and give you a report on the people visiting your website.

The first thing you will need to do is to create a UTM Tag.  Follow the steps highlighted in tip 1 above to create it.

When you have finished filling in the information, click submit to generate the UTM tag. Copy the UTM tag and paste it in Facebook as the destination link you want to promote.

You can view your campaigns in Google Analytics to know how it is performing.

To do this, log into your Google Analytics, under your website profile, click on AcquisitioncampaignsAll campaigns.  There you will see an overview of your campaign as tagged using the UTM tags.

You can click on the campaign name to see the details as tagged using the UTM tags.

Tip 3: Set Google Analytics goals

A goal, according to Google is defined as:

In other words, goals help you to measure how and when users take a specific action you want them to accomplish.

How to set up your goal in Google Analytics

Setting up your goals in Google Analytics is simple. For instance, you can track when a visitor signs up for your free ebook on your website. To do this, you need to set up a goal for it in your analytics by following the steps below:

  1. Click on the “admin” tab
  2. Click “goals” under the third column (All website data)
  3. In the goal section, click on “+new goal” as seen below:
  4. The image below shows different kinds of templates you can set for goals. The goal that matches what we want to do is the acquisition goal i.e. a goal to track successful sign-ups. So, click on “create account” under the Acquisition tab.
  5. This will take you to a page where you can describe your goal as shown below:

The goal description here will be “e-book download“, click “continue”.

  1. The next step is to enter in your website URL, where your visitors will land after completing the action i.e. signing up for the free ebook.
  2. When you are done, click on “save”. You will see the information arranged as shown below:

Your goal is now active and it will start recording the data as visitors download your free e-book.  This data will help you to track all visitors that complete the goal.

You can set up more goals. In fact, the more goals you set, the more data you will get to help you improve your lead generation strategies.

Tip 4: Use the Facebook Pixel

Facebook pixel is a tool you can use to add a code to your website. It helps you to track your website visitors so you can advertise your product or service to them at a later date. This process is referred to as retargeting.

A Facebook pixel also help you to track the behavior of your previous website visitors when they come back to visit your website.  This will enable you to know more about the people that are visiting your website.  You can use this data to produce products or better content that your audience loves.

You can also use the data to target your Facebook ads to the right audience that will convert. The pixel will also help you to track the people who got to a specific page on your website but did not take the required action.

A Facebook pixel can help you to generate leads and also track your campaign results.

There are two types of Facebook pixels – the custom audience pixel for retargeting website visitors and conversion pixel for tracking website conversions.

How to create a Facebook pixel

To create a Facebook pixel, click on “the ads manager”.  Under the ads manager menu click on “pixel” found under the “asset column” as shown below:

Click on “create a pixel” and name your pixel as shown below.

Click “create” and the code for your pixel will pop up.

There is a plug-and-play tool you can use to create a custom audience for your campaign.  It is called Pixel enhancer.

It will help you to create custom audiences that you can target with your ads.

 

Tip 5.  Use Offline Conversions

A great challenge for most digital marketers is how to track and measure offline conversions resulting from an online marketing campaign.

How do you know that a marketing campaign or online ad has led to physical sale/ purchase in the store? This is the essence of tracking offline conversions from an online campaign.

It serves as a tangible proof to marketers that their marketing campaigns are performing well online and offline.

Recent development and technology advancement has made it possible to track offline conversions from digital campaign particularly from Facebook and Google AdWords.

With a proper setup, marketers can track their store visits, offline purchases and phone calls to merchants from a consumer. This will help you to generate more sales and calculate your ROI.

How to set up an Offline conversion on Facebook

Connect your Facebook to your CRM. For example, if a user signs up for your free e-book or resources, you can add him to your customer’s list on your CRM.  If the user views your ads, Facebook will match the data and track the conversion.

When you do it this way, Facebook will help you to optimize your campaigns. It will be easy to understand your advertising game. You will know how many sales you get from your ads online and it will be easy to know the ROI of other channels.

For example, if your ads generated 20 sales running campaigns on Facebook and Adwords. If Facebook data reveals that you got 15 sales from Facebook, you know automatically that the remaining 5 sales are from Google AdWords.

Conclusion:

You need data to succeed in lead generation. To generate data on your website visitors, you can create UTM tags for referrals and paid traffic, set Google Analytics goals, use the Facebook pixel and offline conversions.  The data you collect from these sources will help you to be effective in creating marketing campaigns that will perform well.  This will also help you to get more qualified leads.

What methods are you using to collect data from your website visitors?


Stefan DesAbout the Author

CEO and co-founder at LeadsBridge. A suite of automation tools for Facebook Advertisers. Social Advertising and Marketing Automation enthusiast.
Download my Facebook Ads Insider’s Hacks here.

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BNI | Terry Hammill on Infusionsoft

Posted from: http://youtu.be/6rN7fsnwXlw

This is an incredible item relating to marketing and business development that I came across on the web:

[youtube https://www.youtube.com/watch?v=6rN7fsnwXlw&w=640&h=360]

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Money – Confidence

Posted from: https://mobe.com/money-confidence/

Here is a really good piece of information on the subject of marketing and business growth that I discovered online:

We can’t really “make” money. Only the government (and counterfeiters) can do that. The only way to acquire money is to make an exchange with someone else – either by selling something to that person, or by buying an income generating asset. Still, there is a secret to “creating” money that all wealthy people understand. […]

The post Money – Confidence appeared first on MOBE – My Own Business Education.

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What I’ve Done (Official Video) – Linkin Park

Posted from: http://youtu.be/8sgycukafqQ

Let me share with you a good article concerning marketing and entrepreneurship that I ran across on the web:

[youtube https://www.youtube.com/watch?v=8sgycukafqQ&w=640&h=360]

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